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This site admin.chango.com has the following in the web page, "We are excited to join the Rubicon Project team and add our intent marketing capabilities to their premium marketplace." Our analyzers noticed that the website also stated " Programmatic advertising without all that rocket science mumbo jumbo." The Website also stated " 1 Performer Out of 6. The new cool is programmatic school. Chango is a programmatic advertising company, purpose-built for the marketer. Chango uses exclusive intent data and technology to create relevant and timely advertising campaigns that produce rich customer insights." The website's header had chango as the most important keyword. It was followed by programmatic marketing, real time marketing, and search retargeting which isn't as highly ranked as chango. The next words the site used was site retargeting. programmatic site retargeting was also included but might not be seen by search engines.